When a Swiss business school decided to understand their students’ perceptions and find improvement areas that can be addressed, they decided to run an NPS survey. This case study describes how Thematic helped to make sense of student responses and to find specific insights in this data.

“Thematic is a great example of constant evolution in text analytics. I believe they have achieved a breakthrough in the identification of multi-word topics and concept groups. The results are the best I have seen from any software solution I have tested, by a clear margin. They can find surprising insights in customer feedback that no other software could identify!”

Maurice FitzGerald, Former Head of CX at Hewlett Packard