As we’re sure you know, Net Promoter Score measurements alone are not enough to gain full insight into the minds of your customers. Your respondent’s free-text responses (verbatims) contain the real insights into what they think. However, making sense of them is challenging.
In this white paper, you’ll learn the answer to:
- Manual coding – is it consistent and reliable?
- Automating coding for NPS verbatims – a good option?
- How does automated coding compare to manual?
- Can algorithms turn NPS feedback into actionable information reliably?
Fill in the form on the right to get the white paper.
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